I am a writer, photographer (content creator) that focuses on the history and culture of the cannabis industry. I co-created High Vibes Media, a brand and media company that focuses on cannabis, wellness and culture. I also work as well as a wellness consultant and one of the top dispensaries in the Bay Area. I enjoy engaging with my community to spread information and education about cannabis as both a medical aide and recreational practice.
How did you get started in cannabis?
I started writing about cannabis in my last year at CSU East Bay. I had a journalism class, and my teacher told me to write about something in the community that I was genuinely interested in. So that weekend, Ganja Yoga opened up its second location in Oakland. I interviewed the founder, attended the class, and got my article a full-page feature. I’ve been writing about it ever since. I’ve been a recreational user for almost half my life, and I enjoy breaking the stereotypes and helping people understand the plant I’ve come to love so much.
How did your company get started?
I started High Vibes Media with a video producer, Felicia Harder. We were at a reggae concert, smokin’ a joint, and we were craving content about the artists we loved, as well as a fun place to access cannabis knowledge. Since reggae and cannabis go hand in hand, we started filming artist interviews. Eventually, we started covering cannabis events and providing recap videos. We’ve started doing feature articles and videos about women in the cannabis industry. We hope to continue to expand on these ideas and features as we grow. My personal brand “That Cannabis Writer” evolved somewhere in that process. I need to compartmentalize my work as well as have a mini portfolio. It’s been a really useful way to get a network and meet people within the industry.
What areas of the cannabis industry do you and your company specialize in?
High Vibes Media (HVM) specializes in local event coverage at the moment. My writing at the moment is focused on Women in Cannabis specifically. I’m really looking to feature and highlight women doing great things within the industry.
What do you think is the next big thing in cannabis, and for your company?
I think in Cannabis as a whole, education is always the next big thing. We have so much to learn both as companies and consumers. We’ve grown beyond just THC percentages and getting stoned. As a company I believe it’s my job, as well as HVM, to tell and share the stories of the people who came before us. The industry is still new so it’s important for me to have context on where cannabis has been to better understand where it’s going.
How does your company differ from the others in cannabis?
I think that myself, as well as my business partner, are approachable women that people feel they can easily connect to as well eager to soak up the knowledge from those around us. We thrive in asking questions and creating content we ourselves would be interested in reading. We content to people not solely in our love for cannabis but also in the other avenues it connects to like music and history.